KIND

November 13th, also National Kindness Day, is when this campaign will launch in the subways of NYC. Inspired by his grandfather who survived the Holocaust due to the kindness of others, the KIND brand was founded. KIND shares the simple message of spreading kindness, which is at the core of the brand’s beliefs. Utilizing the subway in the city allows this campaign to organically catch the eyes of so many during their busy days, and potentially gain earned media if shared by viewers.